Puzzles Consulting

# QA Report: https://puzzlesconsulting.com **Client:** Flowsly **Overall Score:** 78/100 **Date:** 2026-03-24 The audit of your website identified several technical and accessibility improvements needed to optimize your search engine performance and user experience. The most urgent priorities include correcting multiple page titles and headings, implementing missing meta descriptions, and addressing significant color contrast issues to ensure accessibility for all users. We recommend scheduling a brief call to prioritize these updates into a phased implementation plan that focuses on your most critical business goals. **Issues:** 1 critical · 14 high · 22 medium · 5 low ## SEO (72/100) - **[HIGH]** Title too short - <title> is 18 chars: "Puzzles Consulting". Google may rewrite it. - Fix: Expand to 50-60 characters. - **[HIGH]** Missing meta description - No <meta name="description"> found. - Fix: Add a meta description of 120-160 chars. - **[HIGH]** Multiple H1 tags (3) - Found 3 H1 tags: "Small pieces build a BIG puzzle."; "Your growth journey starts"; "HERE!". Confuses search engines about the page topic. - Fix: Keep only one H1 — the primary page heading. Remove or demote the others to H2. - **[HIGH]** Heading hierarchy skip - Heading jumps from H2 to H5: "Contact Us" - Fix: Use H3 instead of H5 here. - **[MEDIUM]** Missing og:title - <meta property="og:title"> not found. - Fix: Add og:title for better social sharing previews. - **[MEDIUM]** Missing og:description - <meta property="og:description"> not found. - Fix: Add og:description for better social sharing previews. - **[MEDIUM]** Missing og:image - <meta property="og:image"> not found. - Fix: Add og:image for better social sharing previews. - **[MEDIUM]** Missing twitter:card - No twitter:card meta tag found. - Fix: Add <meta name="twitter:card" content="summary_large_image">. ## Accessibility (68/100) - **[HIGH]** Ensures the contrast between foreground and background colors meets WCAG 2 AA minimum contrast ratio thresholds - Elements must meet minimum color contrast ratio thresholds — 6 instance(s) found (e.g. .elementor-element-97b727a > h2 > span:nth-child(1)). - Fix: https://dequeuniversity.com/rules/axe/4.9/color-contrast?application=axeAPI - **[HIGH]** Ensures <iframe> and <frame> elements have an accessible name - Frames must have an accessible name — 1 instance(s) found (e.g. #inline-izg4bM6BuAEMrBBmlNFP). - Fix: https://dequeuniversity.com/rules/axe/4.9/frame-title?application=axeAPI - **[HIGH]** Ensures links have discernible text - Links must have discernible text — 2 instance(s) found (e.g. .elementor-element-782e110 > a). - Fix: https://dequeuniversity.com/rules/axe/4.9/link-name?application=axeAPI - **[HIGH]** 17 interactive elements below 44×44px touch target size - WCAG 2.5.5 recommends at least 44×44px for touch targets. - Fix: Increase padding on small buttons and links. - **[MEDIUM]** Ensures the order of headings is semantically correct - Heading levels should only increase by one — 1 instance(s) found (e.g. .elementor-element-31152975 > h5). - Fix: https://dequeuniversity.com/rules/axe/4.9/heading-order?application=axeAPI - **[MEDIUM]** Ensures the document has a main landmark - Document should have one main landmark — 1 instance(s) found (e.g. html). - Fix: https://dequeuniversity.com/rules/axe/4.9/landmark-one-main?application=axeAPI - **[MEDIUM]** Landmarks should have a unique role or role/label/title (i.e. accessible name) combination - Ensures landmarks are unique — 1 instance(s) found (e.g. .elementor-nav-menu--layout-horizontal). - Fix: https://dequeuniversity.com/rules/axe/4.9/landmark-unique?application=axeAPI - **[MEDIUM]** Ensures all page content is contained by landmarks - All page content should be contained by landmarks — 25 instance(s) found (e.g. .elementor-element-3238ba1). - Fix: https://dequeuniversity.com/rules/axe/4.9/region?application=axeAPI - **[MEDIUM]** No skip navigation link - Keyboard users must tab through the entire navigation on every page without a skip link. - Fix: Add a 'Skip to main content' link as the first focusable element. - **[MEDIUM]** Missing landmark elements: <main>, <header>, <footer> - Screen readers rely on landmark elements to navigate page structure. - Fix: Add semantic HTML5 elements: <main>, <header>, <footer>. ## UI (79/100) - **[HIGH]** [Visual] Layout & Spacing - Large, awkward, and empty white space area below the 'NOT' heading in the desktop version. - Fix: Remove the unused section/placeholder container between 'NOT' and the 'Get a full end to end FREE website audit' section. Set CSS height or display property to 'none' on the empty div. - **[HIGH]** [Visual] Mobile Responsiveness - In mobile view, the 'Get a full end to end FREE website audit' content container is too narrow or restricted, causing excessive vertical scrolling and poor use of horizontal screen real estate. - Fix: On screens < 768px, set the container width to 90-95% of the viewport width (e.g., width: 95vw; margin: 0 auto;) to ensure better utilization of the screen. - **[MEDIUM]** No footer element - Page has no <footer> landmark. - Fix: Add a <footer> with contact info, links, and copyright. - **[MEDIUM]** Body text below 16px (14 elements) - Many text elements are smaller than the recommended 16px minimum. - Fix: Set base font-size to 16px for body content. - **[MEDIUM]** [Visual] Visual Hierarchy - In the desktop view, the 'NOT' text appears out of context and lacks a clear connection to the preceding or following sections. - Fix: Re-evaluate the user journey path here. Either re-integrate this text into a meaningful narrative block or remove it entirely to prevent user confusion, as it currently interrupts the flow. - **[MEDIUM]** [Visual] Typography - The 'Frequently Asked Questions' section text appears to be small relative to the rest of the site's bold typography, potentially decreasing readability. - Fix: Increase font-size of FAQ items to at least 16px. Ensure line-height is at least 1.5 to maintain comfortable vertical spacing between questions. - **[MEDIUM]** [Visual] Visual Hierarchy - The 'Talk To Us' CTA buttons are inconsistent in placement and visual priority throughout the page. - Fix: Standardize all primary CTA buttons on the page to have the same border-radius, padding, and hover state behavior to reinforce branding and user expectation. - **[LOW]** [Visual] Professionalism - The footer includes 'Copyright 2026', implying the site is currently dated into the future. - Fix: Update the dynamic copyright year script to use the current year (new Date().getFullYear()) instead of a hardcoded value. ## Content (74/100) - **[HIGH]** [Content] Professionalism - The tone borders on unprofessional for B2B services, specifically the use of profanity and aggressive, dismissive language that may alienate corporate clients. - Fix: Replace with a professional CTA, e.g., 'Not ready to commit? Let’s schedule a brief introductory call' or 'Speak to a consultant.' - **[HIGH]** [Content] Calls To Action - The page suffers from CTA bloat with inconsistent labeling and competing buttons, making the user journey confusing. - Fix: Standardize CTA hierarchy. Use one primary CTA (e.g., 'Get Your Free Audit') for the top and bottom sections, and remove redundant 'Learn More' buttons that lack specific destination context. - **[HIGH]** 28 image(s) with generic or missing alt text - Images with uninformative alt text (filenames, 'image', 'photo', or empty): PuzzlesLogo_White.png, Logo_PurpleBackground-1-1.webp, Image20251204102631.png… - Fix: Write a natural-language description for each: what the image shows and why it's there (e.g. 'Relaxation massage room at Ciao Bella spa'). - **[MEDIUM]** 3 link(s) with non-descriptive anchor text - Some links use generic anchor text ('click here', 'read more', etc.). - Fix: Replace with descriptive link text. - **[MEDIUM]** 1 punctuation/typography issues found - Proofreading detected 1 punctuation/typography issues: "St" → "St." - Fix: Review and fix each punctuation/typography issue. See excerpts above for specific corrections. - **[MEDIUM]** [Content] Professionalism - Excessive and vague jargon ('methodical creativity and stylish weirdness') obscures the actual service offerings. - Fix: Replace with concrete value language, e.g., 'data-driven marketing strategies and creative brand positioning.' - **[MEDIUM]** [Content] Keyword Stuffing - The phrase 'Talk to Us' is repeated six times in close proximity, appearing unnatural and likely to be flagged by search algorithms. - Fix: Use varied descriptive anchors for buttons based on context (e.g., 'Book a Strategy Call', 'Get My Free Audit', 'Speak With Our Team'). - **[MEDIUM]** [Content] Thin Content - The FAQ section contains only questions without answers, providing no informational value to the user. - Fix: Add descriptive, 2-3 sentence answers for each FAQ item to provide actual value and assist with SEO indexing for 'People Also Ask' queries. - **[LOW]** 3 style suggestions found - Proofreading detected 3 style suggestions: "works" → "works."; "Growth" → "Growth."; "Us" → "Us," - Fix: Review and fix each style suggestion. See excerpts above for specific corrections. ## Technical (78/100) - **[CRITICAL]** Missing HSTS header - The HSTS HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Strict-Transport-Security: max-age=31536000; includeSubDomains - **[HIGH]** Missing X-Content-Type-Options header - The X-Content-Type-Options HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: X-Content-Type-Options: nosniff - **[MEDIUM]** Missing X-Frame-Options header - The X-Frame-Options HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: X-Frame-Options: SAMEORIGIN - **[MEDIUM]** Missing Content-Security-Policy header - The Content-Security-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Content-Security-Policy: default-src 'self'; img-src * data:; script-src 'self' (customize per stack) - **[LOW]** Missing Referrer-Policy header - The Referrer-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Referrer-Policy: strict-origin-when-cross-origin - **[LOW]** Missing Permissions-Policy header - The Permissions-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Permissions-Policy: camera=(), microphone=(), geolocation=() - **[LOW]** 4 cookie(s) missing SameSite attribute - Cookies without SameSite may be sent on cross-site requests: __cf_bm, __cf_bm, cf_clearance - Fix: Set SameSite=Lax or Strict on all cookies.