Puzzles Consulting

# QA Report: https://puzzlesconsulting.com **Client:** Puzzles LLC **Overall Score:** 82/100 **Date:** 2026-03-24 The audit of your website identified several opportunities to improve search engine visibility and user navigation. We identified critical issues with meta tags, heading structures, and mobile touch targets that currently hinder your site's performance and accessibility. We recommend prioritizing these structural and technical fixes to ensure a smoother experience for your visitors and better indexing by search engines. **Issues:** 1 critical · 10 high · 19 medium · 8 low ## SEO (72/100) - **[HIGH]** Title too short - <title> is 18 chars: "Puzzles Consulting". Google may rewrite it. - Fix: Expand to 50-60 characters. - **[HIGH]** Missing meta description - No <meta name="description"> found. - Fix: Add a meta description of 120-160 chars. - **[HIGH]** Multiple H1 tags (3) - Found 3 H1 tags: "Small pieces build a BIG puzzle."; "Your growth journey starts"; "HERE!". Confuses search engines about the page topic. - Fix: Keep only one H1 — the primary page heading. Remove or demote the others to H2. - **[HIGH]** Heading hierarchy skip - Heading jumps from H2 to H5: "Contact Us" - Fix: Use H3 instead of H5 here. - **[MEDIUM]** Missing og:title - <meta property="og:title"> not found. - Fix: Add og:title for better social sharing previews. - **[MEDIUM]** Missing og:description - <meta property="og:description"> not found. - Fix: Add og:description for better social sharing previews. - **[MEDIUM]** Missing og:image - <meta property="og:image"> not found. - Fix: Add og:image for better social sharing previews. - **[MEDIUM]** Missing twitter:card - No twitter:card meta tag found. - Fix: Add <meta name="twitter:card" content="summary_large_image">. ## Performance (98/100) - **[MEDIUM]** TTFB is 226ms - TTFB is 226ms. Google recommends ≤200ms. - Fix: Optimize server, enable HTTP/2, use edge caching. ## Accessibility (90/100) - **[HIGH]** 17 interactive elements below 44×44px touch target size - WCAG 2.5.5 recommends at least 44×44px for touch targets. - Fix: Increase padding on small buttons and links. - **[MEDIUM]** No skip navigation link - Keyboard users must tab through the entire navigation on every page without a skip link. - Fix: Add a 'Skip to main content' link as the first focusable element. - **[MEDIUM]** Missing landmark elements: <main>, <header>, <footer> - Screen readers rely on landmark elements to navigate page structure. - Fix: Add semantic HTML5 elements: <main>, <header>, <footer>. - **[LOW]** axe-core could not run - axe-core failed: 'Page' object has no attribute 'default_timeout'. May be blocked by CSP or page too complex. - Fix: Test accessibility manually or via Chrome DevTools. ## UI (82/100) - **[HIGH]** [Visual] Visual Hierarchy - The 'NOT' heading in the white section above the audit form lacks context and creates a confusing user experience; it appears to be a fragmented remainder of a previous sentence. - Fix: Remove the 'NOT' text entirely or complete the sentence to provide clear semantic meaning before the form. - **[MEDIUM]** No footer element - Page has no <footer> landmark. - Fix: Add a <footer> with contact info, links, and copyright. - **[MEDIUM]** Body text below 16px (14 elements) - Many text elements are smaller than the recommended 16px minimum. - Fix: Set base font-size to 16px for body content. - **[MEDIUM]** [Visual] Layout & Spacing - Large amounts of whitespace between sections (e.g., the gap below 'The Alliances & Skills' section and above the lead nurture section) lead to excessive vertical scrolling. - Fix: Reduce margin-bottom/padding-bottom values on content containers by 30-40% to tighten the vertical rhythm. - **[MEDIUM]** [Visual] Typography - The FAQ section headers and the body text in the 'Google Ads & Facebook Ads' section have inconsistent line heights, making the text feel cramped. - Fix: Set line-height to 1.6 for body copies and 1.25 for headings globally using CSS variables for consistency. - **[MEDIUM]** [Visual] Mobile Responsiveness - On mobile, the logo and hamburger menu in the header are too close to the edges of the screen, leaving almost zero breathing room. - Fix: Apply a horizontal padding of 16px to the header container element to ensure safe zones. - **[LOW]** [Visual] Professionalism - The 'God damn it, I need a minute' button text is unprofessional and may alienate corporate clients. - Fix: Change the copy to something more professional like 'Consult an Expert' or 'Schedule a Call'. - **[LOW]** [Visual] Color & Branding - The drop shadows on the marketing funnel graphic and button elements are too dark and harsh, creating a dated 'Web 2.0' aesthetic. - Fix: Soften the box-shadows by reducing opacity to 0.1 and increasing the blur radius (e.g., box-shadow: 0 4px 12px rgba(0,0,0,0.1)). - **[LOW]** [Visual] Visual Hierarchy - All CTA buttons use the same style, making it difficult to distinguish between primary and secondary calls to action. - Fix: Differentiate visually: Use a solid fill for primary CTAs and a transparent/outlined style for secondary CTAs. ## Content (74/100) - **[HIGH]** [Content] Professionalism - The use of profanity ('God damn it') is highly unprofessional for a B2B consulting agency website. - Fix: Replace with professional language, such as: 'Still deciding? Let’s chat when you’re ready.' - **[HIGH]** [Content] Calls To Action - Multiple competing calls to action ('Talk to Us', 'Learn More', 'Get a free audit') appear without clear hierarchy or consistent messaging. - Fix: Standardize CTA buttons. Use 'Book a Free Audit' as the primary action throughout the site rather than swapping between 'Talk to Us' and 'Learn More'. - **[HIGH]** 28 image(s) with generic or missing alt text - Images with uninformative alt text (filenames, 'image', 'photo', or empty): PuzzlesLogo_White.png, Logo_PurpleBackground-1-1.webp, Image20251204102631.png… - Fix: Write a natural-language description for each: what the image shows and why it's there (e.g. 'Relaxation massage room at Ciao Bella spa'). - **[MEDIUM]** 3 link(s) with non-descriptive anchor text - Some links use generic anchor text ('click here', 'read more', etc.). - Fix: Replace with descriptive link text. - **[MEDIUM]** [Content] Professionalism - Phrasing like 'No BS' and 'stylish weirdness' lacks the professional authority required for a consulting agency. - Fix: Replace with value-focused statements: 'Transparent communication. Data-driven impact. Real ROI.' - **[MEDIUM]** [Content] Grammar & Spelling - Grammar error: 'Puzzles is all about...' should be 'Puzzles are all about...' or 'The Puzzles team is...' - Fix: Change to: 'At Puzzles, it’s all about the experience...' - **[MEDIUM]** [Content] Keyword Stuffing - The word 'growth' is overly repetitive in close proximity in the header and introductory sections. - Fix: Vary the vocabulary. Use synonyms like 'scalability', 'expansion', 'performance', or 'revenue acceleration'. - **[MEDIUM]** [Content] Professionalism - The FAQ section contains only questions but lacks the actual answers/content. - Fix: Populate the FAQ section with clear, concise answers to demonstrate expertise and improve SEO authority. - **[LOW]** [Content] Grammar & Spelling - Awkward phrasing: 'under our radar' is an idiom error; you likely meant 'under our management'. - Fix: Change to: '...in ad spend under our management.' ## Technical (78/100) - **[CRITICAL]** Missing HSTS header - The HSTS HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Strict-Transport-Security: max-age=31536000; includeSubDomains - **[HIGH]** Missing X-Content-Type-Options header - The X-Content-Type-Options HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: X-Content-Type-Options: nosniff - **[MEDIUM]** Missing X-Frame-Options header - The X-Frame-Options HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: X-Frame-Options: SAMEORIGIN - **[MEDIUM]** Missing Content-Security-Policy header - The Content-Security-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Content-Security-Policy: default-src 'self'; img-src * data:; script-src 'self' (customize per stack) - **[LOW]** Missing Referrer-Policy header - The Referrer-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Referrer-Policy: strict-origin-when-cross-origin - **[LOW]** Missing Permissions-Policy header - The Permissions-Policy HTTP response header is not set. - Fix: Add to your server/CDN/nginx config: Permissions-Policy: camera=(), microphone=(), geolocation=() - **[LOW]** 4 cookie(s) missing SameSite attribute - Cookies without SameSite may be sent on cross-site requests: __cf_bm, __cf_bm, __cf_bm - Fix: Set SameSite=Lax or Strict on all cookies.